Harrods, London UK
Art Direction & Design
Harrods is an upmarket luxury department store located on Brompton Road in Knightsbridge, in the Royal Borough of Kensington and Chelsea, London. Harrods have a delicious range of chocolates and an in-store luxury gift food hall, where the Chocolatier can be found. Founded in 1834 and with a revenue of £691 million, the labelling needed to be classic, elegant and connect the Harrods brand. I worked with the in-house team and developed a beautiful package with gold foil finishes.