Sony Pictures Entertainment
Where London England
Production Company Gogglebox
TV Series Man v Fly
Art Director & Designer
Nakia Matthewson
Marketing Managers Claire Haines & Sam Sear
Copy Writers Claire Haines & Sam Sear
Director of Licensing Lindsay Pearl
Photographer Matt Frost

Series brand package, key artwork, content strategy and social media campaign, for series 1 & 2 of TV horror game show Release The Hounds

Sony Pictures Entertainment's in-house production company Gogglebox, filmed a new horror game show called Release The Hounds. My role was to art direct the photo shoot on the set while they were filming, to obtain imagery for key artwork and assets for their social media campaign. I then developed a brand package for all collateral around series 1 & 2; this included licensing guidelines, brand & logo guidelines, social media campaign, licensing product designs & key artwork.

Man v Fly is an exciting new short-form entertainment format which shows the epic battle between man and fly. Since Homo sapiens first stood upright, its history has been determined by the battle of irritation against the common fly. Now, the world’s most popular participation sport – fly swatting – is represented on screens for the first time. The rules of the game are simple: the player – a man or woman – and the fly inhabit a padded cell. The player has one minute to kill the fly and win big prize money. If the fly survives for 60 seconds, it is granted manumission and flies off to freedom, and the player walks away with nothing. Fly killing techniques vary. Viewers can cheer or despair as a karate expert aims for the mortal chop, a knight in armour gets out his sword, or a retired person uses their mobility scooter to mow down a plucky fly. There can only be one winner in the fly dome... Mock serious and irreverent commentary accompanies each bout, including expert analysis from a legendary Pro Fly Swatting Champion, as professionals, amateurs and even celebrities take on the oldest challenge known to man.


"I love working with Nakia. Not only is she a wonderful talent, but she is also a lovely person full of energy and passion for what she does, and you can really see that in her work. I've worked with Nakia for 2 years, developing style guides and product concepts to assist me in selling consumer product licenses to manufacturers. Nakia doesn't only take direction very well, she is also a driving creative voice. When I struggle with the tone of a brand or a general creative vision, Nakia has the answer - and she delivers it on time. I am delighted to recommend Nakia and I do so with utmost confidence that she will continue to delight her future partners."

Director of Licensing and Interactive at Sony Pictures EntertainmentLondon, England


MVF Brand Guidelines C.jpg