branding a horror game show tv series
Client / Sony Pictures Television
Year / 2013 + 2014
Credits / Strategist & Marketing Director / Sarah Walker • Marketing Manager & Copy Writer / Samantha Sear • Creative Director & Design Nakia Matthewson
Deliverables
Key Artwork
Logo
Licensing Products
Social Media
A Halloween game show in which the contestants were set challenges to obtain keys, which opened boxes containing cash, which they then had to stuff their backpacks before sprinting away from a pack of dogs in order to keep the cash, yeah, real dogs. The show opens with the standard message "The producers would like to thank the families of the participants. No dogs were harmed in the documentation of this event" and your left sit on the edge of your seat waiting to see if one of the participants are harmed as they are set upon by dogs.
Catalog design
Client / Sony Pictures Television
Year/ 2015
Credits / Strategist & Marketing Director / Sarah Walker • Marketing Manager & Copy Writer / Samantha Sear • Creative Director & Design Nakia Matthewson
I was tasked with creating a catalog to showcase their diverse range of unscripted formats for international sales. The challenge I faced was that each of the 50+ formats had their own unique look and feel, and many lacked key artwork or high-resolution photography. In fact, most of the images were quite underwhelming, and there was no opportunity for a photoshoot to capture fresh visuals.
To overcome this challenge, I devised a clean layout that struck a balance between the subpar photography and the use of white space. Additionally I utilized a color extracted directly from the imagery to serve as a highlight. This creative decision played a key role in crafting a catalog that not only maintains a cohesive visual aesthetic but also delivers a visually pleasing experience for the audience.
