LEV, the dynamic synth musician from Austin, joined forces with Eye In The Sky, her management company, to establish a cohesive visual direction for her upcoming single, EP, and album releases. Together, LEV (also known as singer/songwriter Holly Peyton) and Anthony from Eye In The Sky were determined to create an illustrative style that would perfectly complement LEV's music—a captivating blend of dark synth-pop and 80s electro vibes. The initial concept they envisioned for LEV's debut releases was a raw and mesmerizing desert aesthetic.

To kickstart the creative process, I found inspiration in the breathtaking desert photography captured by Aubury Roach. Leveraging post-production techniques, I manipulated the images using layers of hand-painted inks and oils in Photoshop. The result? A fusion of distorted colors and playfully twisted light that laid the groundwork for my artistic exploration in visualizing LEV's musical realm.

With the vibrant energy of the album cover successfully captured, my next move involved meticulously crafting a logo that seamlessly integrated the geometric shapes derived from the letters. The ultimate goal was to achieve a flawless balance between the logo and the artwork, creating a visually captivating fusion.

Artist Branding
Album Cover
Singles Cover
Logo Design

Creative Direction + Design + Illustration • Nakia Matthewson

Photography by Aubury Roach