Catalog design

I was tasked with creating a catalog to showcase their diverse range of unscripted formats for international sales. The challenge I faced was that each of the 50+ formats had their own unique look and feel, and many lacked key artwork or high-resolution photography. In fact, most of the images were quite underwhelming, and there was no opportunity for a photoshoot to capture fresh visuals.

To overcome this challenge, I devised a clean layout that struck a balance between the subpar photography and the use of white space. Additionally I utilized a color extracted directly from the imagery to serve as a highlight. This creative decision played a key role in crafting a catalog that not only maintains a cohesive visual aesthetic but also delivers a visually pleasing experience for the audience.

Client / Sony Pictures Television
Year/ 2015


Credits / Strategist & Marketing Director / Sarah Walker • Marketing Manager & Copy Writer / Samantha Sear • Creative Director & Design Nakia Matthewson